THE GAMING MARKET

A MAJOR ENTERTAINMENT MARKET

The world of gaming has become one of the major players in the entertainment economy. With $184.4 billion in sales in 2022 (Newzoo Global Games Market Report 2022), the video game market occupies second position among entertainment players just behind television and offers increased opportunities.

The streaming revolution which first affected the audiovisual and music industry now no longer escapes the video game industry. This has largely developed recently and through the emergence of new digital distribution platforms among most major players (SONY, Microsoft, Google, etc.).

A market with high potential and continuous growth

Consoles constitute the second segment of the global market in terms of video game media and remain the most dynamic with revenues of $46.9 billion in 2018. This is expected to reach $67.0 billion in 2023, which represents a average annual growth estimated at 7.4% over the period 2018 to 2023.

The advent of new online content distribution platforms (such as Steam in the West and Free to Play in Asia) has generated a new dynamic in video game activity on the PC universe since 2010.  Like NACON which has made it its target market, many manufacturers have repositioned themselves on this growing market. In 2018, this segment experienced its 9th consecutive year of growth in France and generated sales of $41.9 billion globally.

A market in profound change

While the market was mainly dominated by physical distribution with a preponderance of the publisher, the digitalization of sales today facilitates the arrival of new distribution platforms and encourages a race for content between players.

The rise of cloud gaming, which will increase with the arrival of 5G, constitutes a new major step in the profound change in the video game market. The technological challenges arising from cloud gaming and 5G will reinforce the need for premium content and equipment and the monetization of post-launch gaming will accelerate.